A 25-year marketing and advertising professional in Colorado’s Vail Valley, Amy L Cassidy most recently served as the Marketing & Events Director for the town of Eagle, located 30 miles west of the resorts of Vail and Beaver Creek. In addition to soliciting and managing events to drive overnight visitation to Eagle, she was responsible for developing and marketing the town of Eagle as a recreation based tourism destination. Amy consults on a variety of trails, open space and outdoor recreation projects, intended to improve quality of life and encourage economic vitality. An accomplished writer and editor, Amy has also published the official destination guides for the Vail Valley, Copper Mountain, Town of Frisco and Colorado Mountain Express. In 2016, Amy was recognized by the Vail Valley Partnership, the valley-wide chamber and business association, as the 2015 Tourism Professional of the Year for her efforts to drive tourism and economic development in Eagle and the Vail Valley. She also serves on the Vail Valley Partnership's Economic Development Advisory Council and is a founding board member of Vail Valley Trail Connection.
Tourism Professional of the Year
People are saying...
PJ Berg, Director of Staff Development & Business Integrations, Roadhouse Hospitality Group Yuri Kostick, former Mayor, Town of Eagle | Owner, Vail Green Building Company Lonnie Leto, General Manager, AmericInn Lodge and Suites Matt Thompson, Managing Partner, Momentum Trail Concepts Dominic F. Mauriello, AICP, Principal, Mauriello Planning Group, LLC
“Amy Cassidy is arguably one of the best community branders and marketers in the western United States. She is meticulous in her approach and well respected among her peers, media and in the outdoor recreation destination space.”
Jens Werner, Partner - ReComm Global, LLC
“The town of Eagle needed a true steward and Amy Cassidy went above and beyond to promote the economic development of our town through her exceptional marketing strategies and strong personal and professional relationships.”
Community Coordinator, simpatiCOworking
"Amy's leadership, professionalism and dedication are impressive. She will deliver, and her creative approach to whatever challenge she is faced with sets her apart."
"I worked with Amy Cassidy while she was with the town of Eagle. I can honestly say she helped put Eagle on the map as a mountainbiking town and a tourist destination. Her efforts at the town of Eagle had a direct impact on an increase in overnight visitors and sales tax revenues. On top of that she is pretty RAD!"
"Amy’s innovative, enterprising talents and her commitment to successfully providing a win-win for both visitors and the local community proved integral to the success of our events year after year."
Kate Rau, Executive Director, Colorado High School Cycling League
"I've had the pleasure of witnessing Amy's effectiveness first-hand as we've worked together on several projects over the past few years. Whip-smart and quick to act, Amy gets things done."
“Amy is not afraid to knock on doors and do whatever it takes to rally community support for a project or initiative.”
PJ Berg, Director of Staff Development & Business Integrations, Roadhouse Hospitality Group
Yuri Kostick, former Mayor, Town of Eagle | Owner, Vail Green Building Company
Lonnie Leto, General Manager, AmericInn Lodge and Suites
Matt Thompson, Managing Partner, Momentum Trail Concepts
Dominic F. Mauriello, AICP, Principal, Mauriello Planning Group, LLC